GA4 CHARACTERISTICS
Let's talk about what Google
Analytics is
What are the differences between Universal Analytics and
GA4
What is event based analytics
User definition
We will explain what
is an event and what is a conversion and what is the difference between them
SOURCES OF VISITS AND ATTRIBUTION MODELS
We'll talk about
how GAs will know from which source the user came.
Let's talk about how UTM
parameters are used
What source will GA assign the conversion to
REPORTS
You will learn basic reports
We will explain
individual metrics and dimensions.
We will go through the library for
creating and editing our own reports
RESEARCH (OWN ANALYSIS)
You will learn to create your own
surveys
CONVERSION ROUTES, ATTRIBUTION MODELS
Learn what sources
users came from before they converted
CONFIGURATION AND OTHER SETTINGS IN GA4
Definition and
editing of custom events, dimensions and metrics
Creating your own
audience
Other possible settings in GA4 that you can use in analytics
PRACTICAL PART + DISCUSSION
You will test the acquired
knowledge
You will have space for discussion with the lecturer and solving
specific problems
