Introduction to Online
Copywriting
Here's what you need to know to create great,
high-quality content. You will learn why to deal not only with the topic
itself, but also with its processing and technological requirements.
Strategic approach to content
If it's
content, it's strategic. We will discuss the target audience, brand tonality and
their importance for writing texts (as well as adapting them to your
customers).
Basic principles of text and visual anchors
We know how
people read the internet and we will teach you how to do it. We'll talk about
what to avoid, what (doesn't) belong in texts, and how to display content so
that people want to read it and take the right information from it.
How to SEO
You will find out what
quality content looks like in terms of technical parameters and what criteria
search engines use to evaluate it. Or what can be read from keywords.
Spelling Exercises and Principles for
Readers
You will avoid common spelling fouls. We will discuss the
texts from the linguistic point of view and summarize what the reader is
interested in in the texts.
How to build
the final text
We'll go through the steps of content creation. How
to create a publishing plan, a headline that catches the eye, a perex that
catches the eye, and how to finally compose the final text.
