Introduction to Facebook Advertising and Setting Up a Business
Account
Let's talk about the importance of FB advertising and what
its benefits are. We'll show you what options there are and help you create an
ad account, set it up correctly and connect it to Instagram.
Audience Targeting and Segmentation
We'll show you how to
properly target ads, create interest groups, and use your own and look-a-like
audiences.
Ad formats and content creation
We'll go through all the
possible ad formats (static image, video, carousel and more) and recommend a few
rules you should follow when creating posts, texts and CTAs.
Campaign settings and evaluation
We'll recommend a
suitable goal and budget for your campaign, ad placement, and delivery
optimization. We will advise you on which basic metrics are relevant to you, how
to set KPIs and what are the options for A/B testing.
Practical tips and recommendations. Space for final
discussion
Based on our experience, we will recommend procedures for
creating a successful advertisement, point out frequently repeated mistakes and
introduce you to the latest trends. We will talk about everything at the end and
advise you on a specific problem.
