Generative AI - for Managers (Basics, Strategy and Implementation)

The course is intended for executives and managers from various fields (strategy, business, marketing, customer service, HR, education, development, IT, finance, logistics) interested in implementing Generative AI in their organizations. The goal is to prepare the company for an era in which most employees will be forced to use Generative AI in their work. Participants will learn the fundamentals of working with artificial intelligence, including Large Language Models (LLM) like chatGPT and Dall-E, from companies like OpenAI, Google and Microsoft. The course also covers secure deployment in corporate environments and the use of Generative AI for internal document searches. The course offers concept designs from chatGPT to fully integrated solutions on Microsoft and Google platforms. We'll discuss the key steps to secure deployment, the challenges involved, and examples from customer support and marketing. The aim of the course is to inspire participants with real examples of Generative AI, to provide practical experience and an overview of the possibilities of deployment in their own companies. Furthermore, the goal is to prepare organizations and their employees for the introduction of artificial intelligence into company processes. The result will be a presentation on the implementation and modification of the strategy of deploying AI into the company's internal processes with the aim of increasing efficiency.