User intensity level
Who is the course for
Owners and other representatives of small businesses, self-employed. The
prerequisite for participation is the basic user knowledge of working with PC,
using e-mail and internet browser.
Teaching methods
Professional explanation with practical samples and examples.
Teaching materials
Printed or electronic materials.
Course outline
- Online services overview (web, email, online office, online
storage and sharing, social networks)
- How to buy a domain
- What does the concept of hosting mean, how to choose the right service?
- Office in cloud – teamwork online, data sharing, cooperation, presentation
of Gsuite
- Client data collection - How to create forms for orders, collecting
contacts, feedback, etc.
- We build our own web - the right questions before starting work, an
overview of technologies and their options, choice of solutions, content
management systems, comparison of commercial and open source solutions, a
practical example of work in the content management system
- How to make the site work properly - copywriting, optimization
- Monitoring and evaluating website traffic - basic introduction to Google
Analytics
- Online promotion - PPC advertising, social marketing, Google AdWords
setup demo
- Další možnosti online služeb
- editing and publishing visual materials (pictures, videos,
presentations)
- eshop
- project and company management tools - thought maps, organizational
diagrams, project management systems, task records and working time
Visual identity of the company – A view to the kitchen of graphic artists
- Logotype and visual identity
- Digital photos edits - simple retouching, editing images for the
web