Course code: SBONPORT« Back

Online portfolio of small business

During the course you will learn everything needed for successful start-up or renewal of online presentations and cloud offices. You'll get useful tips to get the services you need, and you'll have the chance to try them out. You will learn how to easily get and handle client data. Find out when it's better to build your site on your own, and when it's better to use the services of specialized companies. We will teach you to make effective use of your site and other tools. We'll show you how online advertising works and how to use it well. As part of the course, we will provide you with tutorials on how to use each of the presented tools, we will recommend where you can use the free tools and when it is better to get a paid service.

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AffiliateDurationCatalogue priceHandbook priceITB
Praha2 6 600 CZK included in course price 0
Brno2 6 600 CZK included in course price 0
Bratislava2 240,00 EUR included in course price 0

User intensity level

Who is the course for

Owners and other representatives of small businesses, self-employed. The prerequisite for participation is the basic user knowledge of working with PC, using e-mail and internet browser.

Teaching methods

Professional explanation with practical samples and examples.

Teaching materials

Printed or electronic materials.

Course outline

  • Online services overview (web, email, online office, online storage and sharing, social networks)
  • How to buy a domain
  • What does the concept of hosting mean, how to choose the right service?
  • Office in cloud – teamwork online, data sharing, cooperation, presentation of Gsuite
  • Client data collection - How to create forms for orders, collecting contacts, feedback, etc.
  • We build our own web - the right questions before starting work, an overview of technologies and their options, choice of solutions, content management systems, comparison of commercial and open source solutions, a practical example of work in the content management system
  • How to make the site work properly - copywriting, optimization
  • Monitoring and evaluating website traffic - basic introduction to Google Analytics
  • Online promotion - PPC advertising, social marketing, Google AdWords setup demo
  • Další možnosti online služeb
    • editing and publishing visual materials (pictures, videos, presentations)
    • eshop
    • project and company management tools - thought maps, organizational diagrams, project management systems, task records and working time
  • Visual identity of the company – A view to the kitchen of graphic artists
    • Logotype and visual identity 
    • Digital photos edits - simple retouching, editing images for the web

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Price:
included in course price
The prices are without VAT.